💡 Case Study: How Call Centers Deceive Publishers in Auto Parts
This case study reveals how some call centers in the auto parts space mislead publishers with inflated payouts, like $2.5 for 90 seconds but deliver poor conversions, sometimes as low as 40%, resulting in less than $100 from 100 calls.
In contrast, our internal operations with Auto Parts IV and V consistently deliver minimum 50–55% conversion rates, yielding $110 revenue at just $2/90 seconds. This proves that higher payouts don’t always lead to better results when conversions are weak or manipulated.
📌 Publisher Payout & Call Center Performance Overview
Greetings, Publishers. I’m Matt from Nexegon, and I want to help you understand why chasing higher payouts can sometimes backfire—and how our model consistently outperforms others through efficient, transparent operations.
📊 Industry Standard Call Centers
Most call centers follow a common approach focus on volume with minimal concern for performance metrics. Unfortunately, this often leads to lower conversion rates and inflated expectations.
💰 Revenue Breakdown – Standard Scenario
Let’s break down a typical offer:
- Offer: $2.5 per 90-second call
- Conversions: 25–40 per 100 calls (≈34%)
- Total Revenue: $2.5 × 34 = $85
Even a $3.2 offer with the same 34% conversion only gives you $108.80—still less than what our lower-payout campaign produces.
🚀 Our Call Center Advantage
Our Auto Parts IV and V campaigns convert between 45% and 75%. Today alone, our first 20 calls achieved a 64% conversion rate (12 out of 20 paid). We’re currently averaging 55–75% conversions and expect this to rise further.
🔧 Real-Time Tracking Solution
We’ve given all our publishers direct access to Ringba for live performance tracking. You can verify conversion rates in real-time—even as we work to resolve a minor technical glitch.
💡 Projected Revenue With Our Model
- Offer: $2 per 90-second call
- Conversions: 55 out of 100 calls (55%)
- Total Revenue: $2 × 55 = $110
That’s $25 more than the higher-payout campaign with poor conversions.
🕵️♂️ Industry Trick Unveiled
Many publishers fall into the trap of chasing bigger numbers. Some buyers pay $2.5/90 but convert less than 40%, capping earnings under $100. We flip the script lower payout, higher performance = greater profit.
🌐 Future Improvements
We’re expanding operations to run 24/7 and introducing Spanish speaking agents to capture a broader market and drive even stronger results.
🎯 Key Takeaway
Conversions matter more than payouts. Compare these two campaigns:
- $2.5/90 at 40% conversion = $100
- $2/90 at 55% conversion = $110
Focus on quality traffic and a team that delivers results.
📞 Call To Action
I invite you to review your conversion data. Let’s work together to optimize your campaign strategy for smarter returns, not just higher numbers.